Whether B2C or B2B, people expect a personal touch in marketing these days. It’s simply not enough now to grab a name field and add that to your email – to engage with your audiences, a deeper level of personalization is required. In this episode, Goose Digital’s Emily Crawford guest stars to discuss the need for deep personalization in B2B marketing to truly separate your business and make a lasting impression.
Thanks for listening to Goose Digital’s “Wing It” Podcast! On this show, Goose Digital’s marketing automation experts “wing it”, alongside the occasional guest, to discuss digital marketing strategy, industry news, and exciting MarTech developments.