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This month, Goose Digital’s Kevin Butler discusses this new age of marketing and how marketers are evolving and responding to this changing landscape. Goose Digital CEO, Michael Turcsanyi, recaps his time at the Internet Retailer Conference & Exhibition that was held in Chicago earlier this month. Also, we have a number of third-party articles from Act-On, HubSpot, and Marketo. Be sure to check them out below.
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FEATURE OF THE MONTH
Marketing has evolved to be responsible for awareness, branding, lead generation, sales, customer experience and more. See how new age marketers are responding to these expectations and learn future trends to follow.
B2B DIGITAL MARKETING NEWS
Defining Critical vs “Nice to Have” MarTech Tools
According to Chief Marketing Technologist, there are more than 7,000 tools powering marketing technology stacks around the world. See our view of what is critical and is “nice to have”. Read more…
Salesforce Pardot: 3 Ways to Make The Most of Connected Campaigns
Finally, Pardot campaigns can be connected to Salesforce campaigns! Learn how to connect campaigns and improve your marketing attribution and ROI reporting. Read more…
KEY TRENDS & HOT TOPICS
The Customer Reigned Supreme at IRCE 2018
The dominant themes at Internet Retailer Conference & Exhibition (IRCE) 2018 were all about the customer: how to serve them, how to improve experiences with strategy and technology, and the impact enhanced service makes on an organization’s bottom line were large talking points at the huge retail conference. Read More…
Act-On: Components of a High-Performance Marketing Plan
According to Act-On, approximately 70% of the buyer’s journey is complete prior to engaging with a sales rep. Here’s how you can adapt and address stages of that journey! Read more…
ARTICLES THAT HELP YOU LEARN
HubSpot: 7 Awful First Sentences That Are Killing Your Outreach Emails
A few simple changes can make a big difference in your email reach out response rates. Learn several good tips from HubSpot in this quick blog! Read more…
Marketo: 5 Benefits of a Strong Sales and Marketing Partnership
Sales and marketing alignment is critical in developing a consistent, repeatable lead generation and growth strategy. Read the benefits Marketo sees from sales and marketing partnering. Read more…