If you’re unsure of the state of your Marketing Automation Platform, it might be time for an audit. We’ve adapted our proven implementation plan into a 35 Point Checklist for existing deployments. Our Marketing Automation Specialists use it to review all aspects of your platform. It’s designed to catch any problems with your usage configuration and includes recommendations in each area.
After we’ve reviewed your platform from top to bottom, we can implement any fixes and recommended optimizations on your behalf. We can also highlight specific metrics that should see improvements based on these optimizations. We will work with your team to point how to best leverage the platform on a go forward basis, renewing your confidence in the technology investment.
As part of a Marketing Automation Revive, we will baseline your entire Marketing Automation Platform so you can measure improvements. We look at key performance indicators such as open rate, click through rate, behaviour scores, and web traffic in addition to email deliverability health such as bounce rate, spam complaints, and suppressed messages.
The great news for businesses today is that Marketing Automation Platforms are mature and there is an established “best practice” to delivering these solutions. Whether you are using Act-On, HubSpot, Marketo or Salesforce (Pardot), we implement and manage your marketing automation platform of choice, helping you get the most value out of your investment.