We are excited to announce a major website launch for Sensors & Software. Sensors & Software is a global leader in Ground Penetrating Radar (GPR) Technology for subsurface imaging solutions and has customers worldwide. As a manufacturer, their digital presence is more than a simple brochure -it is a complete hub of product and solution information for prospects, existing customers, and dealers. As such, the website has wide ranging information that is available publicly and a login-only area for additional information required by dealers and customers.
The new mobile-responsive website is a major update from their previous website, which was over eight years old and on an aging Kentico Content Management System (CMS). However, other factors played in to the reason for moving ahead with the relaunch of the website including a new focus on leverage digital marketing as part of their sales approach going forward.
To successfully run digital marketing campaigns, the company needed a fresh web presence designed from the ground up to drive traffic, capture leads, and nurture contacts. The company was already investing heavily in Corporate Communications including new Product Marketing, Branding, Brochures, Videos, and other Collateral that could be made readily available and easy to find on a new website. Strong Search Engine Optimization (SEO), Content Marketing, and Social Media integration was also important to further leverage existing content and drive leads. The company also want to implement a Marketing Automation Platform (Goose Digital implemented Act-On) to improve lead-to-revenue cycles and integrate with their Salesforce.com CRM.
So over a 2.5 month period, Goose Digital and Sensors & Software embarked on a plan to completely overhaul the website, launching a new sitemap and completely transforming their web presence. The new website has several key features that allows them to really showcase their products and leverage their newly created Product Marketing. In addition, their current-customers and dealers now have a new portal to access all product information and advanced training.
The project included:
- Complete Design (Wireframe and Creative)
- Latest WordPress CMS
- Rich home-page to tell their story
- Advanced Product Pages (Videos, Images, Specs, Case Studies, Brochures)
- Three levels of navigation
- Login-only area with approval workflow for Customers and Dealers
- Training section for Courses and Advanced Events and Paypal Integration
- Multiple Calls to Action including Ask-an-Expert
- Rich site-search
- Several Contact Forms for Lead Conversion
- Tracking and Analytics
- Search Engine Optimization
- Blog, News, and Events Integration
- Social Media Integration
- Assistance with loading page content
The content strategy on the site is very advanced, allowing for multiple ways for content to be integrated across different pages to ensure users can easily find information while making it easy to maintain for their marketing department.
We would like to thank Sensors & Software for letting us be a part of this project!