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B2B DIGITAL MARKETING NEWS
2017 State of B2B Digital Marketing
B2B marketers are finally getting a handle on some big digital challenges. The research shows that the quality of sales leads is marketers’ top priority. Perhaps one of the reasons for the shift in challenges comes from B2B marketers’ ability to better measure their work. Here’s an overview of the research and where your fellow B2B marketers are investing.
What is Demand Generation Marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. As the buyer’s journey has changed, as B2B decision makers are now a team of buyers, the one-size-fits-all lead has been dumped because it doesn’t work. Modern marketers take advantage of technology advances to adapt their strategies to engage buyers with a message that is relevant and personalized to that specific buyer, at that specific time.
Why 2017 is the Year of Pay Per Lead (PPL)
The reputation of PPL is about to change drastically. In the past, PPL was good for the advertiser, but usually not as profitable for the displayer of the ad, who got paid only if the lead actually converted after clicking the link. In other words, they got paid less often than when they were paid for impressions or even clicks. However, the adoption of PPL as a part of their native advertising tools changes all of that. But before we dig any deeper, here’s a little background.
KEY TRENDS & HOT TOPICS
Why Abandoning Facebook is a Horrible Idea for Your Business
Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”. The frustrations are understandable, as Facebook is perceived to have shifted from a platform that gave almost limitless access to your audience for no charge to a platform that gives limited access to your audience unless you pay. So, what gives?
Three Challenges for the Web, According to its Inventor
Today marks 28 years since I submitted my original proposal for the world wide web. I imagined the web as an open platform that would allow everyone, everywhere to share information, access opportunities and collaborate across geographic and cultural boundaries. In many ways, the web has lived up to this vision, though it has been a recurring battle to keep it open. But over the past 12 months, I’ve become increasingly worried about three new trends, which I believe we must tackle in order for the web to fulfill its true potential as a tool which serves all of humanity.
ARTICLES THAT HELP YOU LEARN
15 Powerful Chrome Extensions That’ll Help Your SEO Efforts
There are so many tasks we’re expected to perform on a daily basis from organizing our content buckets to ensuring a website’s usability to link building to much, much more. The functionalities in your Internet browser can help in performing these tasks conveniently. A major reason for Chrome’s massive popularity is that it’s stylish and fast. I assume many of you are also Google Chrome fans. But, have you explored the powerful SEO plugins (or extensions) that the chrome store has to offer?
15 Mind-Blowing Facts About Marketing Automation
Say goodbye to mundane, repetitive tasks in the workplace: Automation is finally taking off. Automation solutions, such as artificial intelligence and machine learning, are creating new efficiencies and helping marketers optimize their communication efforts to focus on their most valuable customers. Read on for a better understanding of the state of marketing automation.
7 Creative Lead Generation Ideas that Work
In a world where digital reigns supreme, the art of lead generation is essential to any brand, business, or organisation. Today’s online consumer isn’t susceptible to cheap marketing ploys so to spark customer interest, gather valuable data, encourage loyalty, and ultimately, drive more sales, knowing how to generate positive leads will make you incredibly useful to any commercial organisation. If your current lead generation strategies aren’t providing the results you’re looking for, and you’ve been hitting your head against the proverbial wall for some time, here are seven creative ideas that will change everything…