This week Jen is here to talk with the team about how too often, organizations focus on marketing to new leads and forget how important it is to continue to market to their existing customer base. With marketing automation tools, it’s never been more efficient or effective to cross sell and upsell your existing customers while providing additional value.

Thanks for checking out the Wing It Podcast! Tune in each episode to see Goose Digital staff (and the occasional guest), discuss digital marketing strategy, industry news, and exciting MarTech developments.

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