Canadian Underwriter’s September magazine is largely dedicated to emerging insurance trends and how brokers can adapt to industry changes and opportunities going into 2019. The issue clearly promotes digital as a “must do” initiative for brokers to truly compete now and in the future.
The September edition prominently highlights digital marketing and digital strategy as significant differentiators for brokers to engage customers, evolve service, and grow their businesses. Our own Jen Pugsley shares five of the most common questions brokers have with Canadian Underwriter and explains why now is the time to invest in developing a digital marketing strategy with supporting tactics and technologies.
Download and read the article, How to Build a Digital Strategy, here.