Recently Canadian Insurance Top Broker set out to understand how (and if) brokers can leverage digital marketing to support growth and customer experience.
The in depth piece is featured in the July issue and includes thoughts from some of Canada’s most prominent insurance experts including Matt Alston of Surex Direct, Adam Mitchell of Mitchell and Whale, and our very own Jen Pugsley.
While most would agree digital marketing will continue to play a significant role in how brokers will operate, this article touches on the journey leading brokers have taken to digitally transform their operations, acquisition tactics and the overall customer experience. In addition, the article accurately points to the opportunity at stake for brokers willing to embrace digital, however, it requires expertise and commitment, something each of the experts featured in this piece caution.
For unique perspectives and expert opinions on digital transformation and modern customer expectations, click here.