CRM Integration
CRM & ERP Integration
While Marketing Automation Platforms have the capabilities (some more than others) to run independent of a CRM, it becomes very critical as your solution matures. Enterprise CRM and ERP integration requires additional considerations around workflow, master data management, security, and data privacy.
Business Intelligence & Big Data
One of the principal benefits of a Marketing Automation Platform is its ability to measure a wide range of marketing touch points, create a behaviour score, and store this information around a customer record. Using that data as part of your Enterprise business intelligence initiatives is something we know a lot about. We’ve helped many companies prepare, organize, export, and visualize their marketing automation data.
Process & Documentation
In an enterprise deployment documentation is critical for a number of reasons. The continuous operation of the platform at its peak performance happens when users have the right process training and documentation in place. As new teammates join the team, this documentation is even more critical as an onboarding tool.
Other Key Features
CRM Integration
Marketing Strategy
Technology Assessment
Data Migration
System Administration
Website Tagging
Featured Articles
Insurance Customer Marketing Wing It Podcast Ep. 33
Sales & Marketing Valentine’s Edition Wing It Podcast Ep. 32
Digital Systems & Insurance Transformation ft. Adam Thomson of Toole Peet Insurance Wing It Podcast Ep. 31
Who Owns Your Customer Experience? Wing It Podcast Ep. 30
Learn how Goose will move your marketing strategy forward.
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