Personalized Content
Technology Assessment
Before you select a Marketing Automation Platform, it’s important to have all the facts. While many of these technologies are similar capabilities, they all have strengths and weaknesses that could affect your business. Whether you are considering Act-On, HubSpot, Marketo or Salesforce (Pardot), or something else – we can help you understand the landscape and how it can integrate into your existing systems.
Process Creation
Marketing automation projects touch several different parts of your business. From IT, Sales, Marketing, and Operations, these platforms provide actionable insights into your prospects and customers. As such, setting out the policies, processes, and procedures on how the system will be used by each department is crucial to the success of the deployment.
System Architecture
Marketing Automation Platforms have well known integration touch points including CRM, web tracking, forms, and third party marketing tools. However it’s not always evident how your legacy technologies can be integrated effectively. Our Marketing Automation Specialists can assess your environment and design a scalable and reliable systems architecture.
Other Key Features
Personalized Content
Buyer Profiles
CRM Integration
Marketing Strategy
Reports & Dashboards
Data Migration
Featured Articles
Business Drivers of Marketing Automation
Outsourcing Marketing Automation – Expectation vs. Reality Wing It Podcast Ep. 29
Get Closer to Your Customers with InsureTech ft. Thomas Accardo, CEO of BrokerLift Wing It Podcast Ep. 28
Kickstarting the Broker Digital Journey ft. Apollo ExchangeWing It Podcast Ep. 26
Learn how Goose will move your marketing strategy forward.
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