Marketing Automation Strategy
Marketing Automation Assessment
We make sure your marketing technology aligns with your marketing goals by assessing business needs, understanding marketing programs, and factoring in existing capabilities.
- Technology assessment
- People and technology process creation
- System architecture
Complex Solution Design
Successful marketing automation rollouts don’t happen by accident – they’re the result of expert-level processes and customizations that meet your organization’s unique needs.
- Custom marketing automation build
- Email marketing & lead nurturing
- Lead scoring
- Third-party systems integration
Enterprise Integration
After tightly integrating CRMs, ERPs, and other core systems, we turn our attention to the collection and integration of data for future analysis and actions.
- CRM & ERP integration
- Business intelligence & big data
- Process & documentation
Marketing Strategy
Digital Marketing Strategy
Digital marketing is still a relatively new entity in marketing. Whether you are refining a sophisticated digital strategy or beginning to adopt one, we have the frameworks to optimize your digital marketing operations.
- Digital transformation
- Content distribution
- Website strategy
General Marketing
Our proven marketing frameworks are designed to lead your organization from marketing segmentation through to campaign planning, resulting in explosive lead funnel growth.
- Account based marketing
- Marketing pipeline design
- Corporate marketing profiles
Sales Enablement
“Marketing versus Sales” doesn’t exist in our world. We join the two departments together by aligning company goals with core responsibilities, and solving potential gaps with winning frameworks.
- Inside sales alignment
- Product marketing
- Win-loss analysis
Featured Resources
Why Every Business Needs Marketing Automation
WhitepaperA clear and concise guide on why every business needs a marketing automation program.
Featured Articles
Will Robots Take Your Marketing Job? Wing It Podcast Ep. 14
Thoughts from Insurance Business Canada Awards 2018
Recapping Toronto’s First Marketing Automation Summit
Act-On’s CRO: The Future of Marketing Automation Wing It Podcast Ep. 13
Learn how Goose will move your marketing strategy forward.
Please contact us with any inquiries or requests.