The B2B digital revolution isn’t happening – it’s already happened. Businesses are learning (whether the hard or easy way), that the old ways of sales and marketing no longer work. Digital transformation, therefore, is not only preferred but required to survive in today’s market. Michael Warren, President of COMDA.COM, joins us to discuss how COMDA has had to embrace digital transformation in order to stay competitive, even after 45 years in business.
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